I PURPLE YOU purple conditioner

Effects:

• The rich nurturing purple conditioner provides sumptuous care for dry, fragile and damaged hair of lighter shades,
• with high-quality purple pigment, it neutralises unwanted yellow tones and produces an exquisite blonde colour in the cool pearly shades of platinum,
• the hair-identical keratin protein repairs, strengthens and protects the hair structure,
• the nurturing keratin formula improves hair quality, growth and softness,
• the 100% organic coconut oil provides rich nourishment, reduces hair protein loss, and alleviates dryness and brittleness,
• eases combing both wet and dry hair,
• maintains the natural curly wave,
• enhances hair shine and volume.

Result of use:

• Nurtured, shiny, healthy-looking hair,
• reduced brittleness,
• improved volume and fullness of hairstyle,
• neutralised warm, yellow tones of light hair,
• an exquisite blonde colour in the cool pearly shades of platinum,
• a velvety feel, delicate as silk to the touch, shiny and soft.

• KERATIN protein
  Keratin makes up as much as 80% of our hair structure. It works by creating an even film on the hair surface, which protects the hair cuticle, preventing damage and weakening. It also has the ability to strengthen the hair structure in damaged spots. This way it affects the shine of the hair, and prevents fragility and split ends. The keratin used in the Afrodita Hair Professional line formulas is hydrolysed. It strengthens the hair, improves its elasticity and keeps it from breaking and getting damaged when undergoing heat treatment (using a hair dryer, flat irons or curling irons).

• 100% organic coconut oil
  The unique composition of the coconut oil reduces the loss of hair proteins while also ensuring greater hydration and elasticity. Rich in vitamins A, B and E, which promote hair growth, repair and faster regeneration. Suitable for all hair types, especially dry and damaged hair, and for the care of a dry scalp.

• LAVENDER essential oil
  Lavender essential oil is one of the world’s most commonly used essential oils, famous for its unique scent and calming effects. It’s popular in cosmetics, especially hair cosmetics, as it promotes blood flow to the scalp, thus stimulating hair growth. It also helps with dandruff issues and gently soothes the skin and scalp, which makes it excellent for the care of dry, sensitive and irritated scalps.

Ingredients:
Aqua, Cetyl Alcohol, Stearyl Alcohol, Dimethicone, Cocos Nucifera Oil, Amodimethicone, Behentrimonium Chloride, Cetrimonium Chloride, Isopropyl Palmitate, Parfum, Hydrolyzed Keratin,  Lavandula Angustifolia Oil, Lactic Acid, Trideceth-12, Isopropyl Alcohol, Citric Acid, Acid Violet 43 (CI 60730), Disodium EDTA, Phenoxyethanol,  Potassium Sorbate, Benzyl Salicylate, Hexyl Cinnamal, D-Limonene

The I Purple You nurturing purple conditioner can be used after each hair wash, even daily, especially if the warm, yellow tones are more intense and if the hair is also dry, damaged, brittle, lacking in lustre and softness. The best combination to remove yellow tones is, of course, the combination of the I Purple You shampoo and conditioner; if your colour only needs a bit of refreshment or just a slightly cooler tone, you can also combine the conditioner with the Your Hair Therapy shampoo. For the optimum I Purple You effect, follow our instructions:

1. Apply the I Purple You nurturing purple conditioner to your hair after having thoroughly washed it with the I Purple You shampoo.

2. Make sure to towel-dry your hair well before applying the conditioner. To achieve a truly perfect new cool shade of hair, be careful to apply the conditioner evenly along the entire length, but don’t start from the scalp; instead, start mid-length and apply all the way to the tips. Take the time and gently massage it into your hair, so the purple pigments colour all of it as evenly as possible.

3. After applying the conditioner evenly, leave it on to work. Meanwhile, you can comb your hair through using a wide tooth comb, but be gentle and careful so as not to damage it. Leave the conditioner on for 1 to 3 minutes, but you can safely leave it on even longer.

4. Thoroughly rinse it off with warm water and gently towel-dry the hair. Did you know that hair has hygroscopic properties? This means that it swells while being washed in water, becoming much more sensitive to mechanical damage. It is therefore important to handle it as gently and kindly as possible.

5. If your hair is in need of even more intense and powerful care, you can complete the treatment with the Your Hair Therapy miracle-working repair mask, which will regenerate your hair, soothe it, make it softer and give it a stunning healthy sheen.

6. Before drying your hair, round the treatment off with the Your Hair Therapy leave-on spray conditioner, which will make it easier to comb and style your hair perfectly, enveloping it in a wonderful floral fragrance with notes of seductive musk and vanilla.

The inspiration to create products with purple pigments originates from colour theory: when two colours are positioned opposite one another on the colour wheel they complement one another, meaning they neutralise each other. This is the precise relationship of yellow and purple, which is why the shampoo and conditioner with purple pigments are a must for anyone wanting to eliminate unwanted yellow tones.

Our tips below will help you achieve the loveliest cool shades of blonde with our I Purple You products, exactly the kind you want:

• If your hair is very light and heavily bleached, the purple pigments will have an even more powerful effect, which is why we advise special care when using the product for the first time. Leave the products on for a shorter time so as not to make the effect of neutralising yellow tones too intense.

• If you think applying the purple conditioner will be too much for you, making the shade of your hair too intense (too cool or purple), proceed carefully and choose the My Hair Therapy miracle-working repair mask or conditioner instead.

• Before applying the conditioner, dry the hair well with a towel. Do you know why this is important? As the conditioner’s creamy texture will adhere much better to dry hair, this small step will help you improve the effects of all the nurturing ingredients.

• Be careful not to apply the conditioner on the scalp, as its high concentration of natural fats (oils, butters) will overburden it. We therefore advise you to first apply it evenly on the palms of your hands and only then transfer it to your hair, starting mid-length and moving down to the tips, or to areas where the hair is damaged and lightened.

• Because the purple pigment’s intensity can leave colour stains on your skin, we advise you to wear protective gloves during the application.