ALL ABOUT AFRODITA

#ALL ABOUT AFRODITA

1.
Slovenian beauty brand

800
high-quality products

22
foreign markets

19.200
beauty salons and wellness/spa centres around the world supplied with Afrodita Professional products

180
employees from a range of fields, including experts in pharmacy, microbiology, chemistry, cosmetology, management and marketing

7 x
Afrodita Beauty Centre & Shop

10.000 m2
fully refurbished premises for the optimisation of operations and the streamlining of the entire manufacturing, warehousing and distribution process

/ MISSION

Afrodita Cosmetics is a leading Slovenian cosmetics company based in Rogaška Slatina, a famous spa town and health resort. For 50 years now, we have been supplying professional customers and end users in Slovenia and abroad with high-quality cosmetic products and services. We build and maintain partner relationships based on trust and reciprocity. We create a pleasant working environment and do our best to ensure the well-being of the social and natural environment.

Afrodita is a synonym for an effective, natural, trustworthy brand.

/ VISION

By ceaselessly developing innovative user- and environmentally friendly cosmetic products, we aim to:

•    consolidate our position as the strongest brand in the facial care segment in the Slovenian market* and become the No. 1 brand in the body care segment too;
•    achieve a leading market position in the cosmetic care products segment in other markets of the Adriatic region;
•    increase our market share and raise our corporate profile in other existing markets;
•    successfully break into new markets inside and outside the EU.

*Data from BRANDpuls research by the Ipsos agency.
Source: Perper, Rok. 2017. Face Creams & Body Care Products. IN STORE Category Guide: Cosmetics for Personal Care (April 2017, No. 51, Vol. VI, pp. 4–7).

 

#VALUES

The following values guide everything we do:

BEAUTY

At Afrodita Cosmetics we believe that an important part of beauty comes from within – that a truly beautiful woman is a woman who feels beautiful. A woman who is proud of her body, including its flaws and imperfections. A woman who knows her value, is proud of herself, prizes her uniqueness and loves her own body. This is well summed up in just a few words by our corporate slogan: Beautiful in my skin.

HONESTY

Honesty above all in our relationships with our employees, customers, business partners, the immediate and wider community, and all other stakeholders. We build relationships based on respect, reciprocity and a mutual exchange of values. We respect business, ethical and moral principles, keep our promises and are a trustworthy partner.

QUALITY

We strive for the constant high quality of our products, which is confirmed by accurate physical, chemical and microbiological tests. Dermatological testing, tests under paediatric supervision and effectiveness testing are carried out at world-renowned independent institutions. The claims and results we refer to are backed up by the results of in vivo and in vitro studies. We comply with the requirements of the international ISO 22716 standard, which is based on the principles of the key pillar of European cosmetics legislation – Good Manufacturing Practices (GMP).

NATURE

We believe in the power of nature, which is why in most cases our products, developed according to our own formulations, contain only the finest natural active ingredients. This is also why we make every effort to source organic ingredients.

KNOWLEDGE

We believe in the power of knowledge, which is why we are constantly building on existing knowledge and generating new insights. This allows us to dictate progress, strive for ceaseless development and invest in innovation. We are constantly seeking new solutions, innovative patents and revolutionary ingredients, on the basis of which we help create trends in the cosmetics industry.

SOCIAL RESPONSIBILITY

We are aware of the importance of reciprocal cooperation with the social and natural environment that we work in. We help improve the quality of life of our employees and their families, and of the immediate and wider social community. By means of donations and sponsorship we support various humanitarian, educational, sports and cultural projects and organisations. We make every effort to use natural resources in an economical way and to reduce the impact of our activities and products on the natural environment.

TRADITION

We have been manufacturing high-quality cosmetic products for 50 years, a tradition we can be proud of. Today we successfully combine our precious experience with contemporary know-how, modern technologies and the latest trends in the cosmetic industry.